{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate today's movie theaters.
The biggest shock the film industry has witnessed in 2025? The resurgence of horror as a leading genre at the British cinemas.
As a genre, it has impressively surpassed past times with a 22% year-on-year increase for the UK and Ireland film earnings: over £83 million this year, against £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a box office editor.
The major successes of the year – Weapons (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all remained in the multiplexes and in the public consciousness.
While much of the expert analysis highlights the unique excellence of prominent auteurs, their triumphs indicate something evolving between audiences and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the consistent popularity of horror movies this year implies they are giving audiences something that’s much needed: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a respected writer of horror film history.
Amid a current events featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Scholars highlight the boom of European artistic movements after the WWI and the turbulent times of the 1920s Europe, with features such as early expressionist works and the iconic vampire tale.
Later occurred the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a academic.
“So it reflects a lot of anxieties around immigration.”
The phantom of border issues shaped the newly launched folk horror The Severed Sun.
The creator elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of acclaimed, socially switched-on horror began with a sharp parody released a year after a contentious political era.
It introduced a new wave of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” comments a creator whose project about a deadly unborn child was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a reconsideration of the overlooked scary films.
In recent months, a new cinema opened in the capital, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The re-appreciation of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the calculated releases churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Fright flicks continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
Besides the revival of the insane researcher motif – with several renditions of a literary masterpiece upcoming – he predicts we will see fright features in 2026 and 2027 reacting to our current anxieties: about AI’s dominance in the near future and “monstrous metaphors in power structures”.
Meanwhile, “Jesus horror” a forthcoming title – which depicts the events of biblical parent hardships after Jesus’s birth, and features well-known actors as the sacred figures – is planned for launch later this year, and will certainly create waves through the Christian right in the US.</